Dodo Loveables

Process

I met with the business team to understand product details, scope of work and any content requirements. In this meeting I requested image assets that would be required for the blogs. 

Then, I mapped out relevant keywords to target that had low competition, high search volume and lower funnel user intent to increase the chances of conversion. I examined competitors to assess the likelihood that our content could rank and landed on the best opportunity, which was the keyword "animal toys for kids." I then built out an outline that would best serve the targeted keyword.

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Once I landed on a content series to support the product launch, I met with channel leads to develop a distribution strategy for the content series outside of SEO and receive their input the article ideas. Since one article was SEO-focused and one was directly promotional, we decided to post the latter on social media and include it in the weekly newsletter.

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I met with a direct report to relay information passed from the business team and explain my strategy for the content series along with deadlines and other relevant info. I created an assignment card in our content management platform and assigned the direct report to the articles.

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Once the articles we're posted and distributed on social and email channels, I monitored the results on Google Analytics and semRush and passed the metrics along to the business team. 

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SEO content: https://www.thedodo.com/dodowell/animal-toys-for-kids/

Promotional article: https://www.thedodo.com/dodowell/dodo-loveables-toy-collection-kids-available-walmart

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