top of page

Zesty Paws

Zesty Paws purchased an editorial advertisement package that included placement in The Dodo's commerce site, DodoWell, and product review site, Paw of Approval.


Include Zesty Paws in a series of articles that will drive organic traffic and revenue. 


I met with the business team to understand the scope of the project and any relevant deadlines. To support the partnership, I mapped out relevant keywords to target that would drive traffic and conversions for the pet supplement brand. After landing on a few options, I met with channel leads to collaborate on a distribution strategy for the content to optimize visibility and, ultimately, traffic and conversions. The next step was to assign the article to my direct reports, which included a document complete with details of the overarching project and expectations for the assignment.  I also wrote an article for this project where I spoke to experts to inform the content. Once the content was ready to be published, the drafts were sent to stakeholders for approval or feedback. After publishing, I sent relevant metrics to the stakeholders including traffic (broken down by source), engagement and conversions.

bottom of page