Zesty Paws

To support Zesty Paws’ editorial advertisement package with placements on The Dodo’s platforms, DodoWell and Paw of Approval, I began by meeting with the business team to define the project scope, key deliverables, and deadlines.

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Keyword Research and Distribution Strategy
I conducted targeted keyword research to identify terms that would drive both traffic and conversions for the pet supplement brand. After selecting the most promising options, I collaborated with channel leads to design a distribution strategy, ensuring maximum visibility and impact across relevant platforms.

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Content Creation and Team Coordination
I assigned articles to my direct reports, providing them with a detailed brief outlining project objectives, expectations, and timelines. In addition to managing assignments, I personally authored an article for the project, incorporating insights from expert interviews to ensure accuracy and value.

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Stakeholder Collaboration and Performance Reporting
Once drafts were completed, they were sent to stakeholders for feedback and approval. After publication, I monitored performance and delivered detailed reports to stakeholders, including metrics on traffic (broken down by source), engagement, and conversions.

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Published Articles

• Probiotics for Dogs

• Do Dogs Need Vitamins?

• Zesty Paws Aller-Immune Bites Review